Helmut Newton is the photographer who legitimized nudity and eroticism in fashion photography. Born in Berlin in to a Jewish family, he flees Nazi Germany and starts working as a freelance photographer in Australia for magazines such as Playboy. The exhibition brings together photos from White Women , Sleepless Nights and Big Nudes , his first three books, published in the late Seventies, and the only ones curated by Newton himself. In White Women , 81 pictures introduce nudity and eroticism in fashion photography for the first time. Women, with their bodies and clothes, are once again the protagonists of Sleepless Nights , where fashion photography becomes portrait and reportage art to the limits of fetishism, almost resembling a crime scene.